I remember going to a Trump rally in South Carolina, and it was really important and it was really interesting to talk to the people who'd shown up there because they were not caricatures, and so often Trump voters, Trump supporters were being portrayed in the media, probably I'm guilty of it as well, as caricatures. Each of these people, and I talked to maybe a dozen of them, had a very particular reason why he or she was supporting Donald Trump , but these were not casual, inexplicable decisions.

We need to talk to voters in large enough numbers and we need to have conversations that are probing and sustained enough that we understand where they're coming from because nothing is nonsensical. You know, in a democracy, in an election, in an electorate there's a reason why things are happening and it's incumbent upon us to delve deep enough to get at those reasons.

I remember going to a Trump rally in South Carolina, and it was really important and it was really interesting to talk to the people who'd shown up there because they were not caricatures, and so often Trump voters, Trump supporters were being portrayed in the media, probably I'm guilty of it as well, as caricatures. Each of these people, and I talked to maybe a dozen of them, had a very particular reason why he or she was supporting Donald Trump , but these were not casual, inexplicable decisions.

I suppose there are people who can pass up free guacamole, but they're either allergic to avocado or too joyless to live.

I think with Donald Trump we're seeing the sort of utterly vanished line at long last of enter - between entertainment and politics. I mean there's always been an enormous dose of entertainment in politics. Trump has completely erased that line but the Trump phenomenon when it comes to where the media's culpability is how much we should be beating ourselves up, that's a complicated question because one of the distinctive features of our era is we know exactly what consumers are doing almost in real time.

If every four years in a presidential election, if you're a New Yorker or a Californian, and you realize that you are so much less important, that nobody is actually kind of targeting your needs because they're laser-focused on what will play in Florida and on what will play in Virginia.

I wanted us to be careful about, going to the corner diner, interviewing three people and saying, "here's the mood of the public."