I don't know that it's a lack of creativity so much as it is , a lack of resources. And maybe a little bit of a lack of will but when you look at what fills every hour, let's just take CNN as an example, not because I think they're particularly egregious, but, they're sort of the ongoing hour, hour, hour. Why do they give us bulletins every single day on the latest poll? Very easy to cover a poll, right?
Frank BruniI think with Donald Trump we're seeing the sort of utterly vanished line at long last of enter - between entertainment and politics. I mean there's always been an enormous dose of entertainment in politics. Trump has completely erased that line but the Trump phenomenon when it comes to where the media's culpability is how much we should be beating ourselves up, that's a complicated question because one of the distinctive features of our era is we know exactly what consumers are doing almost in real time.
Frank BruniWe need to talk to voters in large enough numbers and we need to have conversations that are probing and sustained enough that we understand where they're coming from because nothing is nonsensical. You know, in a democracy, in an election, in an electorate there's a reason why things are happening and it's incumbent upon us to delve deep enough to get at those reasons.
Frank BruniWriters and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniWe have Americans who are voting for someone in whom they have confidence, about whom they have hope, because at after the election 2016 whoever wins is going to have to govern. And when you look at the tenor of this campaign, and when you look at the way people feel about these candidates and how partisan our country is for starters, how does the winner govern? I mean that's the real, real problem.
Frank Bruni