Some cultures tried to stop people from expressing themselves. In Mao's China, for example, the Communists tried to stop individual expression. For them the payoff was a society of equality. The problem of course is that it didn't work.
Frank GehryCreativity is about play and a kind of willingness to go with your intuition. It's crucial to an artist. If you know where you are going and what you are going to do, why do it? I think I learned that from the artists, from my grandmother, from all the creative people I've spent time with over the years.
Frank Gehry