Whether or not you liked George W. Bush, there was no doubt about what position he was going to take, and that's what endeared him to a significant segment of American society.

We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Believe in better is one of the most powerful words you can use in the business community.

Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.