The visual is important. "Let's get to work" says let's get it done, and that's what they want.
Frank LuntzWith all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their home, at their office, when it is supposed to and in the condition it's supposed to. FedEx is a much better communicator than UPS.
Frank LuntzThe fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Frank LuntzI tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor. John McCain, his opponent - Stevie Wonder reads a teleprompter better than John McCain.
Frank Luntz