I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

We are so divided, and we recognize that we're divided, that we're looking for ways to come together.

It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.

The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

While it is important to trash the governor, it should be done in the context of regret, sadness and balance.