There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence.

Some people call it global warming; some people call it climate change. What is the difference?

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.