It's not what you say, it's what people hear.

While it is important to trash the governor, it should be done in the context of regret, sadness and balance.

We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.

It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.

The most powerful visual in America today is actually the Statue of Liberty.

The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.