There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
Frank LuntzIt's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.
Frank LuntzThe public wants to know why or why not. They don't want to know how you're going to do it.
Frank LuntzSome people call it global warming; some people call it climate change. What is the difference?
Frank Luntz