A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It's not what you say, it's what people hear.

FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.

Believe in better is one of the most powerful words you can use in the business community.

Some people call it global warming; some people call it climate change. What is the difference?

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.