If you are an intelligent human being then you are interested in climate change because it's the most important issue of our time.
Franny ArmstrongI realised what a powerful position you are in if you own the rights to your film because then you control the distribution and I ended up getting 25 million viewers for McLibel and that's what it's all about for me.
Franny ArmstrongI have always thought that the role of the film-maker is to present the argument persuasively, emotionally and coherently and then it is over to the viewer, they are either convinced or not convinced, moved or not moved and they decide whether they will take action or not.
Franny ArmstrongI always carry a notepad with me, even on vacation. If I'm on the computer when the story 'hits', I open a Word document and start typing until I get it all out. I've got tons of notes that I never throw out. You never know when a story will strike!
Franny Armstrong