Everyone we regard as brilliant has endured an enormous amount of failure.

Nearly every major breakthrough innovation has been preceded by a string of failed or misguided executions.

Groundbreaking innovators generate and execute far more ideas.

Everyone we regard as brilliant has endured an enormous amount of failure.

When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas.

Innovation comes ultimately from a diversity of perspectives. So when you combine ideas from different industries or different cultures, that's when you have the best sense of developing groundbreaking ideas.

The best ideas emerge when very different perspectives meet.