Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
Fred WilsonFoursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.
Fred WilsonI get everything that satisfies my soul from bringing together objects that are in the world, manipulating them, working with spatial arrangements, and having things presented in the way I want to see them.
Fred Wilson