The strategy of Tumblr is very elegant.. The atomic unit of user experience is the same as the ads.
Fred WilsonCertainly anything that is news or opinion needs to be free on the Web, because the Web is this very fluid medium that is very much driven by links and the flow of visitors through a discussion via links.
Fred WilsonVenture capitalists are professional money managers. We are provided capital to invest as long as we can return it to our investors with a strong return in a reasonable amount of time. A strong return is three times cash on cash. A reasonable amount of time is ten years max.
Fred Wilson