The science fiction method is dissection and reconstruction.

Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

They were two lovely choices. One of them meant giving up every chance of a decent life forever...and the other one scared me out of my mind.

You can't trust reason. We threw it out of the ad profession long ago and have never missed it.

When I sit down to the feast of life ... I'm so busy planning on how to pick up the check, and wondering what the other people think of me for paying it, and wondering if I have enough money in my pocket to pay the bill, that I don't get around to eating.

My old English buddy, John Rackham, wrote and told me what made science fiction different from all other kinds of literature - science fiction is written according to the science fiction method.

My first thought was always a cigarette. It still is, but I haven't cheated.