What I try to do is to make your face look like it did when you were younger. I always tell people it's not just about filling in the lines, but re-creating the shape of your face as it was in your early- or mid-twenties. People see the lines as they age but they don't see how their shape is changing. I think it's all about restoring the contours. You can fill in a line and it makes you look a little better, but it doesn't make you look younger.
Fredric BrandtI don't really think there's a need to have a men's line. I think a lot of the men's lines just take the products for women and put them in different containers. It's all psychological.
Fredric BrandtSometimes it's good to not be able to buy everything, because then it gives you something to look forward to. That's why you shouldn't give kids too much - then they have nothing to look forward to. It's a recipe for disaster. What if you have a daughter and you give her everything and then she marries someone who can't give her everything? A recipe for disaster.
Fredric Brandt