Absence is one of the most useful ingredients of family life, and to dose it rightly is an art like any other.
Freya Starkadvertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.
Freya StarkAccuracy is the basis of style. Words dress our thoughts and should fit; and should fit not only in their utterances, but in their implications, their sequences, and their silences, just as in architecture the empty spaces are as important as those that are filled.
Freya StarkThe language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.
Freya Stark