For me, beauty and fashion are always connected. One doesn't exist without the other. Make up is a key element of the Gucci runway show - it helps communicate the essence of the Gucci woman. Eyes, skin, lips - they're like accessories, all working together to create an unmistakable look.
Frida GianniniI think the simplest way to break the ice is probably to try playing on the same level, to discuss everything in normal life. So, for example, with Katie Holmes, we just spent one hour talking about her daughter. Or with Madonna, when we were working on the event in New York, we spent hours deciding every single aspect together, from the dishes to the flowers to the cards.
Frida GianniniAll the drawings and sketches and clothes of Yves Saint Laurent in the '70s were so colorful, so bright.
Frida GianniniWith men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them.
Frida Giannini