If we give girls and women the chance to change their lives, they can change the world.
Frida GianniniWhen I approach a collection, I never think too much about myself, because doing fashion and being a designer, you need to dream. Of course, there's always a part of myself. I'm always wearing what I'm doing. I'm not a party girl, but when I have the opportunity to go out and dance and be crazy for a night, that's the fall/winter collection.
Frida GianniniI have to tell you, a few people had very controversial feelings about what I was doing with Gucci at the beginning, and now, after a couple of years, they are changing their minds. I want to give journalists the time and space to know me and what I'm doing better. But it's not a priority for me. At the end of the day, I am not an artist; I am not doing a performance; I'm doing things that need to be sold. And I know my job.
Frida GianniniThe pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci.
Frida Giannini