I am involved in every step of the process [musicmaking]. Whether it is the production or the mixing or the visuals and music videos. I'm involved in every step of the way as far as the creative, directing and merchandise . Just making sure everything that falls in line with my brand is portrayed a certain type of way. It all about quality control and attention to detail, and making sure anything you put your name on is on point.

I've never had a car. Like I can drive, but I'm always at the risk of killing people.

If you think about rap and how it has become so much easier to record music and release it, and you think about everyone in the world being a 'rapper' these days, it's so much easier. But it's still as hard as ever to break through and truly be successful in this industry.

Just wearing all black comes from Johnny Cash. I'm on the road so much that if I wear all black my clothes never get dirty. You can't tell if I've worn the same shirt twice.

It's a really good time for California right now in music.

I'm on this raised-platform-stage and I'm put on display, but at the same time I'm just a human. I'm just a regular person at the end of the day and, you know, I just want them to know that I do appreciate every single one of them.

I think it's important to evolve and grow and take risks creatively, instead of repeating yourself and doing the same thing over and over.