I didnt grow up around all white people; I never wanted to gentrify hip-hop, Ive never wanted to speak to an all-white audience.

I think the special stuff [music] still finds a way to be heard, as long as you pair it with a good release strategy.

I just want to make music that matters, that people will remember for a long time.

I am involved in every step of the process [musicmaking]. Whether it is the production or the mixing or the visuals and music videos. I'm involved in every step of the way as far as the creative, directing and merchandise . Just making sure everything that falls in line with my brand is portrayed a certain type of way. It all about quality control and attention to detail, and making sure anything you put your name on is on point.

I think it's important to evolve and grow and take risks creatively, instead of repeating yourself and doing the same thing over and over.

I don't come to Toronto often, so when I'm there it's always special and rare which I think makes it very exciting for my fans.

Anybody can have a great album in themselves but it's not until you bring it out and put it into tangible form and creating it and working on it in the studio that all of that comes to life you know what I mean?