Greenlight is a bad example of an election process. We came to the conclusion pretty quickly that we could just do away with Greenlight completely, because it was a bottleneck rather than a way for people to communicate choice.

One of the things that's important about family is the narrative history they create for themselves.

We started off with a set of objectives for what we needed to communicate with the company's identity, created several proposals intended to meet those objectives, and picked the one that did the best job.

We came up with the name and logo pretty much the same way we do everything else.

Greenlight is a bad example of an election process. We came to the conclusion pretty quickly that we could just do away with Greenlight completely, because it was a bottleneck rather than a way for people to communicate choice.

It feels a little bit funny coming here and telling you guys that Linux and open source are the future of gaming. It's sort of like going to Rome and teaching Catholicism to the pope.

I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins; you can't exist in an Apple world because they want 30 percent, and they don't care that you only have 7 percent to play with.