The photograph should be more interesting or more beautiful than what was photographed
Garry WinograndI enjoyed it [commercial work] until I stopped. You could travel and get around. I can't really explain why, I just didn't want to do it anymore.
Garry WinograndWell, in terms of what a camera does. Again, you go back to that original idea that what you photograph is responsible for how it [the photograph] looks. And it's not plastic, in a way. The problem is unique in photographic terms.
Garry Winogrand