We are being watched. It's now time for us to watch the watchers.

We are like Hansel and Gretel, leaving bread crumbs of our personal information everywhere we travel through the digital woods.

[I am] not even two bites into breakfast, and there are already nearly 25 sites that are tracking me. I have navigated to a total of four.

Privacy is not an option, and it shouldn't be the price we accept for just getting on the Internet.

I am being stalked across the Web. And why is this happening? Pretty simple: It's huge business.

[Behavioral tracking] is an area today that has very few regulations and even fewer rules.

With the support of our vibrant web developer community and dedicated partners, our goal is to level the playing field and usher in an explosion of content and services that will meet the diverse needs of the next two billion people online.