[Behavioral tracking] is an area today that has very few regulations and even fewer rules.

We are being watched. It's now time for us to watch the watchers.

We are like Hansel and Gretel, leaving bread crumbs of our personal information everywhere we travel through the digital woods.

[Behavioral tracking] is an area today that has very few regulations and even fewer rules.

The stream in my hometown Calgary is the oil and gas industry - that's the talk you hear on the street.

With the support of our vibrant web developer community and dedicated partners, our goal is to level the playing field and usher in an explosion of content and services that will meet the diverse needs of the next two billion people online.

[I am] not even two bites into breakfast, and there are already nearly 25 sites that are tracking me. I have navigated to a total of four.