When it comes to animal agriculture, there is conventional, which is rally hideous, and 'compassionate' and 'certified humane' or whatever, which 'may' be 'slightly' less hideous. But it is all torture. It's all wrong. These 'happy' gimmicks are just designed to make the public feel better about exploiting animals. Don't buy the propaganda of 'happy' exploitation. Go vegan and promote veganism.

We need to reshape the movement as one of grassroots activists, and not 'professional activists' who populate the seemingly endless number of national animal rights groups. For many people, activism has become writing a check to a national group that is very pleased to have you leave it to them. Although it is important to give financial support to worthy efforts only, giving money is not enough and giving to the wrong groups can actually do more harm than good.

Even if plants were sentient, veganism would still be a moral imperative given that it takes many pounds of plants to produce one pound of flesh.

Being vegan is easy. Are there social pressures that encourage you to continue to eat, wear, and use animal products? Of course there are. But in a patriarchal, racist, homophobic, and ableist society, there are social pressures to participate and engage in sexism, racism, homophobia, and ableism. At some point, you have to decide who you are and what matters morally to you. And once you decide that you regard victimizing vulnerable nonhumans is not morally acceptable, it is easy to go and stay vegan

If you love animals but think that veganism is extreme, then you are confused about the meaning of love.

We do not think clearly about our moral obligations to animals.

Any serious social, political, and economic change must include veganism.