The problem is that humans have victimized animals to such a degree, that they aren't even considered victims. They aren't even considered at all. They're nothing. They don't count, they don't matter, they're commodities like TV sets and cellphones. We've actually turned animals into inanimate objects - sandwiches and shoes. It is the greatest magic trick ever performed.

Addicts are ALWAYS irrational when it comes to their habits.

Lobbying, protesting, letter-writing, American media, civil disobedience, and preaching pacifism ad nauseum, along with EDUCATION is the most effective way to enlighten the masses. Welfare concessions/campaigns, are counterproductive and simply ineffective in this day and age.

How would you feel, if the day that you were born, somebody else had already planned the day of your execution?

Thou shalt not kill: the four most important, and yet, most ignored words in all religious teachings. There is not an asterisk next to that commandment saying, “Unless you walk on all four and have fur, feathers, horns, beaks or gills.

Veganism can resurrect Eden and create heaven on Earth. We can have a place where humans view animals in awe, and animals view humans with a curious aloofness.

The propaganda machine keeps on churning out lies and deceit. And the obedient, unthinking, apathetic people in our society keep accepting it.