Lobbying, protesting, letter-writing, American media, civil disobedience, and preaching pacifism ad nauseum, along with EDUCATION is the most effective way to enlighten the masses. Welfare concessions/campaigns, are counterproductive and simply ineffective in this day and age.

Every time you have a glass of cow milk, some calf is not.

The problem is that humans have victimized animals to such a degree, that they aren't even considered victims. They aren't even considered at all. They're nothing. They don't count, they don't matter, they're commodities like TV sets and cellphones. We've actually turned animals into inanimate objects - sandwiches and shoes. It is the greatest magic trick ever performed.

Our society pushes "family" because once people have families, the chance of becoming active lessens.

If you are not the victim, don't examine it entirely from your point of view because when YOU'RE not the victim, it becomes pretty easy to rationalize and excuse cruelty, injustice, inequality, slavery, and even murder. But when you're the victim, things look a lot differently from that angle.

Stop filtering your nutrients through somebody else's body.

Addicts are ALWAYS irrational when it comes to their habits.