All of Hollywood is run on one assumption: That women will watch stories about men, but men won't watch stories about women. It is a horrible indictment of our society of we assume that one half of our population is just not interested in the other half.

The whole point of why I'm doing this is to show all kids, boys and girls, that women take up half the space and do half of the interesting things in the world and have half of the dreams and ambitions. Our slogan is, "If they see it, they can be it."

Archers are pretty focused.

This is really funny, but we did a study of the occupations of female characters on TV, and there are so many female forensic scientists on TV because of all the CSI shows and Bones and whatever. I don't have to lobby anybody to add more female forensic scientists as role models. There's plenty.In real life, the people going into that field now are something like two-thirds women.

I was 16 or something. [My aunt] broadened my understanding of what women could be like and do and that there's a big world out there. So she had a huge impact on me.

We need more female directors, we also need men to step up and identify with female characters and stories about women. We don't want to create a ghetto where women have to do movies about women. To assume stories about women need to be told by a woman isn't necessarily true, just as stories about men don't need a male director.

I think if you're doing a play, you're rehearsing enough that you get to a point where it's freeing again. But in a movie, if you rehearse too much, now you've just shown everybody what you're going to do. And any element of surprise or impulsiveness is taken away.