If we show fictional characters doing cool stuff, then girls will want to be it in real life.

Kids need to see entertainment where females are valued as much as males.

Women can feel inspired by the story. People who haven't been traditionally given a chance to use their skills or shine are given a chance, and they prevail.

We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space.

Everything I do, I want to take it to the farthest possible degree. I can't just do something the plain way. I don't cook a bowl of pasta; it has to be puff pastry swans.

The whole point of why I'm doing this is to show all kids, boys and girls, that women take up half the space and do half of the interesting things in the world and have half of the dreams and ambitions. Our slogan is, "If they see it, they can be it."

I immediately noticed there were far more male characters than female characters in the programs, even now, in the 21st century.