Be a good example and a positive ambassador for vegan living, and be patient and understanding with people who aren't vegan. Support any move non-vegans make away from animal consumption toward plant-based eating. Nurture even small positive steps, as these tend to empower people and build momentum toward bigger steps.

It’s a small thing to help one animal, but to that one animal it’s a big thing

Be a good example and a positive ambassador for vegan living, and be patient and understanding with people who aren't vegan. Support any move non-vegans make away from animal consumption toward plant-based eating. Nurture even small positive steps, as these tend to empower people and build momentum toward bigger steps.

The sixteen hundred dairies in California’s Central Valley alone produce more waste than a city of twenty-one million people-that’s more than the populations of London, New York, and Chicago combined.

Humans and other animals experience love and fear, and form deep emotional bonds with cherished companions. We mourn when a close friend dies, and so do other animals, as Barbara King's poignant book illustrates in compelling detail. How Animals Grieve helps us to connect and to better understand the complex social lives of other animals and of ourselves.

This lifestyle is not about deprivation. It's about living inspired.

Meat consumption shouldn't be normal.