God's all happiness, all bliss, and by chanting His names we connect with Him. So it's really a process of actually having a realization of God, which all becomes clear with the expanded state of consciousness that develops when you chant.
George HarrisonTry to realize it's all within yourself no one else can make you change, and to see you're only very small and life flows on within you and without you.
George HarrisonIf God is unlimited, then He can appear in any form, whichever way He likes to appear.
George Harrison