God's all happiness, all bliss, and by chanting His names we connect with Him. So it's really a process of actually having a realization of God, which all becomes clear with the expanded state of consciousness that develops when you chant.
George HarrisonI've always enjoyed prasadam much more when I've been at the temple, or when I've actually been sitting with Prabhupada, than when somebody's brought it to me. Sometimes you can sit there with prasadam and find that three or four hours have gone by and you didn't even know it. Prasadam really helped me a lot, because you start to realize "Now I'm tasting Krishna."
George Harrison