Most conservatives are conservatives because they think they are morally correct.

The essence of metaphor is understanding and experiencing one kind of thing in terms of another.

Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the basis of something deeper, namely, what are your values? Are you authentic? Do you say what you believe? Do you communicate with us? And do we identify with you? You don't know what particular issues are going to come up in the future, so you have to depend on someone's values, and whether they are telling you the truth, and whether you can trust them in office. Obama's been running a campaign on that basis.

We know that someone who has channeled his anger into something constructive has not had a cow. How do we know these things?

Liberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts.

Unless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends.

You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain.