We now know, from the latest research about neurons, that we are hard-wired for empathy. We're hard-wired for cooperation. That is something about what we are as people - what it means to be a human being. And what Barack Obama was addressing was not just race or just the nature of politics. The great speeches address who we are as people, what it means to be a human being.
George LakoffWe categorize as we do because we have the brains and bodies we have and because we interact in the world as we do.
George LakoffOne of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.
George LakoffIn all aspects of life... we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set goals, make commitments, and execute plans, all on the basis of how we in part structure our experience, consciously and unconsciously, by means of metaphor.
George LakoffWhat Barack Obama calls bipartisanship is not moving to the right, but finding where people who consider themselves conservatives share these fundamental American values. When he talks about union, that's the kind of thing he means. That requires common responsibility. Individual responsibility is one of the hallmarks of conservative thought. In conservative religion, you yourself are responsible for whether you get into heaven. Or with fiscal conservatives, you are the market. It's your individual discipline and market discipline.
George Lakoff