We now know, from the latest research about neurons, that we are hard-wired for empathy. We're hard-wired for cooperation. That is something about what we are as people - what it means to be a human being. And what Barack Obama was addressing was not just race or just the nature of politics. The great speeches address who we are as people, what it means to be a human being.
George LakoffWe know that someone who has channeled his anger into something constructive has not had a cow. How do we know these things?
George LakoffConservatives say human beings are people who are primarily concerned with self-interest, and that's what they should be concerned with - self-interest and individual responsibility. They shouldn't be paying for anybody else's health care or anything else like that. As a result, government is something that should be absolutely minimal. It's not there for your overall protection and empowerment - it's not there to offer protection against disease or natural disasters or bad products or companies who sell you fallacious mortgages and so on.
George LakoffLiberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts.
George LakoffWe categorize as we do because we have the brains and bodies we have and because we interact in the world as we do.
George LakoffOne of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.
George Lakoff