Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
George LakoffOur concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus plays a central role in defining our everyday realities.
George LakoffLiberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts.
George LakoffWe categorize as we do because we have the brains and bodies we have and because we interact in the world as we do.
George LakoffOne of the reasons that politics lets us down is that we keep comparing it to our ideal narratives, to politics on TV or in the movies, which is tidier and better fits such structures.
George LakoffConservatives say human beings are people who are primarily concerned with self-interest, and that's what they should be concerned with - self-interest and individual responsibility. They shouldn't be paying for anybody else's health care or anything else like that. As a result, government is something that should be absolutely minimal. It's not there for your overall protection and empowerment - it's not there to offer protection against disease or natural disasters or bad products or companies who sell you fallacious mortgages and so on.
George Lakoff