Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the basis of something deeper, namely, what are your values? Are you authentic? Do you say what you believe? Do you communicate with us? And do we identify with you? You don't know what particular issues are going to come up in the future, so you have to depend on someone's values, and whether they are telling you the truth, and whether you can trust them in office. Obama's been running a campaign on that basis.
George LakoffEmpathy - that is, caring about people and acting responsibly on that care, not just for yourself, but for others - this is something that Barack Obama understands very well. He was a professor of constitutional law at the University of Chicago for ten years. As an expert on the Constitution and on our family values, he understands very well that the country is fundamentally about caring for one another. The day after his speech, he was interviewed on CNN, and Anderson Cooper asked him what patriotism was. He said patriotism begins with caring for one another.
George LakoffHolding onto and manipulating physical objects is one of the things we learn earliest and do the most. It should not be surprising that object control is the basis of one of the five most fundamental metaphors for our inner life. To control objects, we must learn to control our bodies. We learn both forms of control together. Self-control and object control are inseparable experiences from earliest childhood. It is no surprise that we should have as a metaphor-a primary metaphor-Self Control is Object Control.
George Lakoff