Our concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus plays a central role in defining our everyday realities.
George LakoffWe now know, from the latest research about neurons, that we are hard-wired for empathy. We're hard-wired for cooperation. That is something about what we are as people - what it means to be a human being. And what Barack Obama was addressing was not just race or just the nature of politics. The great speeches address who we are as people, what it means to be a human being.
George LakoffDo we really think that the United States will have the protection of innocent Afghans in mind if it rains terror down on the Afghan infrastructure? We are supposedly fighting them because they immorally killed innocent civilians. That made them evil. If we do the same, are we any less immoral?
George LakoffUnless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends.
George LakoffMoreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
George Lakoff