So long as they (the Proles) continued to work and breed, their other activities were without importance. Left to themselves, like cattle turned loose upon the plains of Argentina, they had reverted to a style of life that appeared to be natural to them, a sort of ancestral pattern...Heavy physical work, the care of home and children, petty quarrels with neighbors, films, football, beer and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult.
George OrwellThe capitalists owned everything in the world, and everyone else was their slave. They owned all the land, all the houses, all the factories, and all the money. If anyone disobeyed them they could throw him into prison, or they could take his job away and starve him to death. When any ordinary person spoke to a capitalist he had to cringe and bow to him, and take off his cap and address him as 'Sir'
George OrwellAnd the bigger the fall, the bigger the joke. It would be better fun to throw a custard pie at a bishop than at a curate.
George OrwellYou must have seen great changes since you were a young man," said Winston tentatively. The old man's pale blue eyes moved from the darts board to the bar, and from the bar to the door of the Gents ... "The beer was better," he said finally. "And cheaper! When I was a young man, mild beer - wallop we used to call it - was fourpence a pint. That was before the war, of course." "Which war was that?" said Winston. "It's all wars," said the old man vaguely. He took up his glass, and his shoulders straightened again. "'Ere's wishing you the very best of 'ealth!
George OrwellAll that was required of them (i.e. the brain-washed masses) was a primitive patriotism which could be appealed to whenever it was necessary to make them accept longer working hours or shorter rations. And even when they became discontented, as they sometimes did, their discontent led nowhere, because, being without general ideas, they could only focus it on petty specific grievances. The larger evils invariably escaped their notice.
George Orwell