But the problems of perpetuating a hierarchical society go deeper than this. There are only four ways in which a ruling group can fall from power. Either it is conquered from without, or it governs so inefficiently that the masses are stirred to revolt, or it allows a strong and discontented Middle group to come into being, or it loses its own self-confidence and willingness to govern.

The choice for mankind lies between freedom and happiness and for the great bulk of mankind, happiness is better.

We are all capable of believing things which we know to be untrue, and then, when we are finally proved wrong, impudently twisting the facts so as to show that we were right.

If publishers and editors exert themselves to keep certain topics out of print, it is not because they are frightened of prosecution but because they are frightened of public opinion. In this country intellectual cowardice is the worst enemy a writer or journalist has to face, and that fact does not seem to me to have had the discussion it deserves.

It had become usual to give Napoleon the Credit for every Successful achievement and every stroke of good fortune. You would often hear one hen remark to another, "Under the guidance of our leader, Comrade Napoleon, I have laid five eggs in six days" or two cows, enjoying a drink at the pool, would exclaim, "thanks to the leadership of Comrade Napoleon, how excellent this water tastes!".

The war is not meant to be won, it is meant to be continuous.

The process [of mass-media deception] has to be conscious, or it would not be carried out with sufficient precision, but it also has to be unconscious, or it would bring with it a feeling of falsity and hence of guilt.... To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then, when it becomes necessary again, to draw it back from oblivion for just so long as it is needed, to deny the existence of objective reality and all the while to take account of the reality which one denies all this is indispensably necessary.