Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

The major problem of our time is the decay in the belief in personal immortality, and it cannot be dealt with while the average human being is either drudging like an ox or shivering in fear of the secret police... How right [the working classes] are to realize that the belly comes before the soul, not in the scale of values but in point of time!

Don't you see that the whole aim of Newspeak is to narrow the range of thought? Has it ever occurred to you, Winston, that by the year 2050, at the very latest, not a single human being will be alive who could understand such a conversation as we are having now?

This work was strictly voluntary, but any animal who absented himself from it would have his rations reduced by half.

What happens to you here is forever.

The object of terrorism is terrorism. The object of oppression is oppression. The object of torture is torture. The object of murder is murder. The object of power is power. Now do you begin to understand me?

Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out always cut it out. Never use the passive voice where you can use the active. Never use a foreign phrase a scientific word or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous.