The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.
Gerald CaiafaWe have a problem now with parents stealing their kids' CDs, so the roles have been reversed.
Gerald CaiafaIt's time to start really writing some stuff, and I really wanted to write some stuff in the vein of the original Misfits, and this was really the first step in that direction.
Gerald Caiafa