Youth culture adopts Armani and adapts it in its own way, as befits youthful enthusiasm.
Giorgio ArmaniMy strong sense of discipline has always been with me, and it also gave me the need for deep affection. I have never been satisfied with acquaintances who are superficial, volatile, or quick to change. I have surrounded myself with people with whom I am in total complicity.
Giorgio ArmaniIt is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.
Giorgio ArmaniRetailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
Giorgio Armani