I find that fashion recently has been a little too hasty. Often times, it's put together quickly to catch the attention of the media, and I didn't want to do that.

I sensed that women wanted to be a little different. My fluidity gave them a way of interpreting their bodies in a more personal, individual way.

Jeans represent democracy in fashion.

I have always been fascinated by the values of sport and loved its rituals; in fact, since ancient times sport has been a byword for top physical prowess and spectacular athletic performance.

The difference between style and fashion is quality.

Today, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.

Youth culture adopts Armani and adapts it in its own way, as befits youthful enthusiasm.