Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio ArmaniIt is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality.
Giorgio ArmaniNever in my wildest dreams did I entertain the idea that I would become a fashion designer.
Giorgio ArmaniIndividual style is the correct balance of knowing who you are, what works fro you, and how to develop your own personality
Giorgio ArmaniRetailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
Giorgio Armani