I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years.

Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.

In practice, I've had a presence in China since 1998 with my commercial spaces and shops.

It was a long time ago, we were in the office, and we had finished work exhausted. A friend of a friend said 'Hey, take this it will give you energy,' so I thought I'd try it. I didn't know what it was. It made me laugh and laugh, like crazy...to the point that my back hurt' *he holds his hips* 'like I'd just had a baby.

Elegance is not standing out, but being remembered.

My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.

I've always had a great interest in sports that embody the values of commitment, hard work and teamwork - all values I strongly believe in.