Retailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
Giorgio ArmaniThrough fashion I have shown my interpretation of the competitive spirit by dressing sportsmen and women, choosing to work with both those who are among the world's most renowned athletes and also those who are yet to achieve fame in the arena of sport.
Giorgio ArmaniThe goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
Giorgio ArmaniMy brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.
Giorgio Armani