It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.

The interesting thing about basketball is that it is played recreationally all over the world in playgrounds where people shoot hoops. Perhaps it is because of this that the look of the game seems to have been able to cross over into streetwear more easily than that of some sports that are confined to more specialist arenas.

The world is changing and so is fashion.

Clean lines have always been important to me, both in terms of interiors as well as fashion. For interiors, I am more interested in textures and surface treatments than bold color or print - the vein on a wood or the shine on a lacquer, for example. I know immediately when something isn't working - usually it's a question of consistency - and I make instantaneous decisions on how to remedy the situation.

I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.

Technical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.

Of course sportsmen and women are not only great role models, they are great fashion models too, as they are at the peak of physical perfection.