Elegance is not catching somebody's eyes, it's staying in somebody's memory

My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.

I sensed that women wanted to be a little different. My fluidity gave them a way of interpreting their bodies in a more personal, individual way.

A woman should always dress to be remembered, not simply to be noticed.

Youth culture adopts Armani and adapts it in its own way, as befits youthful enthusiasm.

I've tried to find a new elegance. It's not easy because people want to be shocked. They want explosive fashion. But explosions don't last, they disappear immediately and leave nothing but ashes.

Elegance is not being noticed, it's about being remembered.