Elegance is not catching somebody's eyes, it's staying in somebody's memory

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.

I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years.

Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.

Anyhow, even though I have this home theater, I love going out to the movies. Movies are meant to be experienced together.

I've always worked. I have always been too responsible. But I don't know how to live any other way. I think that this discipline was also demanded of me by my work.

From the elitism of luxury to the democracy of beauty.