Italy is not widely thought of as a pioneer of youth culture in the way, say, the UK is.
Giorgio ArmaniFor me, couture is the kingdom of imagination, creativity and experimentation, and this is how I approach it. I do, however, remain pragmatic and realistic.
Giorgio ArmaniThe secret is to remain true to your aesthetic vision, so that people can see that you really believe passionately in what you are doing. That way, they can relate to your style. At the same time, you experiment-you try new things.
Giorgio ArmaniThere is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did.
Giorgio ArmaniIt was a long time ago, we were in the office, and we had finished work exhausted. A friend of a friend said 'Hey, take this it will give you energy,' so I thought I'd try it. I didn't know what it was. It made me laugh and laugh, like crazy...to the point that my back hurt' *he holds his hips* 'like I'd just had a baby.
Giorgio Armani