I sensed that women wanted to be a little different. My fluidity gave them a way of interpreting their bodies in a more personal, individual way.
Giorgio ArmaniI have always been fascinated by the values of sport and loved its rituals; in fact, since ancient times sport has been a byword for top physical prowess and spectacular athletic performance.
Giorgio ArmaniChina approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
Giorgio ArmaniIt is imperative to create luxury products that are also functional. My vision for fashion precludes frivolous, fantasy-only designs. That said, fashion does tend to move more quickly than interior design. One doesn't change their couch every season as one does their wardrobe.
Giorgio ArmaniSports will always be important in global culture, and so fashion, as a reflection of cultural trends, will always incorporate influences from sports.
Giorgio ArmaniTechnical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.
Giorgio Armani