Education is always very important. Ultrasound is, I think, quite a niche market. We know our customers very well. We listen to a lot of feedback and they're more than happy to tell us their thoughts.

I was analyzing the guys' nonverbal communication.

Education is always very important. Ultrasound is, I think, quite a niche market. We know our customers very well. We listen to a lot of feedback and they're more than happy to tell us their thoughts.