I think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.

I'm looking at celebrities who are relevant or who want to participate in some of our more adventurous ideas. I've often said we're not just about hemlines, we're about headlines. I love the idea that as a monthly magazine, we can break news stories.

I'm all about talent. I love talent and I want to work with as much great talent as possible. My job as editor in chief is making the most of everybody's talent and pulling that together into a format that's even better than an individual.

Nobody wants to be the same as anybody else.

I think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

I want technology to work for me, and my readers. People get confused that technology comes first. The ideas come first. You need to use the medium.